After showing my focus this advert I asked them what they thought about it, I then asked them question's like "How do you feel about this advert". They replied by saying they felt inspired but at the same time they thought that the advert was extremely male dominated. I decided to think about this when creating my advert.
Monday, 25 November 2013
Focus group Feedback
Focus group feedback
Feedback
After showing my focus this advert I asked them what they thought about it, I then asked them question's like "How do you feel about this advert". They replied by saying they felt inspired but at the same time they thought that the advert was extremely male dominated. I decided to think about this when creating my advert.
After showing my focus this advert I asked them what they thought about it, I then asked them question's like "How do you feel about this advert". They replied by saying they felt inspired but at the same time they thought that the advert was extremely male dominated. I decided to think about this when creating my advert.
Dope sheet
Dope sheet
This is called a dope sheet I used it to keep a written record of the first 5 seconds of my stop motion animation. Using this I calculated how long each scene will take second by second and what takes place. I had to consult my storyboard in order to give an accurate assumption of how my advert will look visually.
Friday, 15 November 2013
Thursday, 31 October 2013
Research report
Research Report
As part of my double award media A1 I am required to create and produce an advert for a specific product using stop motion animation to be more specific I will be focusing on the energy drink Lucozade. I did this to further explain my process I will have to do some specific research in order to achieve my adverts true potential. This includes researching things like qualitative and quantitative research and the point and meaning behind advertising I will also be reflecting on my research into different focus groups and interviews with a different range of audiences and how I managed to achieve the result that I got .
Primary research
I first started my primary research by conducting a survey and questionnaire on a specific group of people asking them a range of different questions regarding my product. Plenty of responses came back from this exercise many of them being relatively similar when regarding questions like "What gender do you associate Lucozade with" Many if not all the people who took part in the survey answered male this made my conclusion easy to evaluate which proves that the questions I asked were effective and relevant to my research to illustrate this I constructed a number of bar graphs. After showing my focus group a range of different adverts regarding Lucozade and one advert titled "The Pen story" an advert that uses photographs to show of their potential. I asked questions like "Do you think Lucozade adverts show an accurate representation of the product". I managed to receive some productive feedback, one person said that using the "Pen Story technique wouldn't be that effective when applying Lucozade because it wouldn't make any sense to my target audience.
Focus group questions
Secondary research
Lucozade questionnaire
What I achieved because of this
By conducting this research I realised that most of these answers were quite similar in term's of peoples responses. This made my research easy to analyse since people answered male when I asked which sex used the product more. From both my results and primary and secondary research I determined that Lucozade is mainly associated with exercise rather than just another energy drink like Red bull. After examining later adverts I realised that men had more of a part in the advertising than the women. If you look at the more recent adverts women hardly seem to make any sort of appearance . I then concluded from my questionnaire and research that Lucozade is more male dominated. One other common answer was people using Lucozade at the gym which supported my theory when suggesting that it was an exercise drink the latest advert proves this as it's all based around the stamina of a select amount of athletes this proved my original assumption. To conclude people agree with me that Lucozade is a male dominant drink for exercise as shown by my results. This has made creating ideas for my stop motion animation advert easier as it will have to appeal to a specific target audience which will be for younger people who have the desire to exercise and keep fit.
As part of my double award media A1 I am required to create and produce an advert for a specific product using stop motion animation to be more specific I will be focusing on the energy drink Lucozade. I did this to further explain my process I will have to do some specific research in order to achieve my adverts true potential. This includes researching things like qualitative and quantitative research and the point and meaning behind advertising I will also be reflecting on my research into different focus groups and interviews with a different range of audiences and how I managed to achieve the result that I got .
Primary research
I first started my primary research by conducting a survey and questionnaire on a specific group of people asking them a range of different questions regarding my product. Plenty of responses came back from this exercise many of them being relatively similar when regarding questions like "What gender do you associate Lucozade with" Many if not all the people who took part in the survey answered male this made my conclusion easy to evaluate which proves that the questions I asked were effective and relevant to my research to illustrate this I constructed a number of bar graphs. After showing my focus group a range of different adverts regarding Lucozade and one advert titled "The Pen story" an advert that uses photographs to show of their potential. I asked questions like "Do you think Lucozade adverts show an accurate representation of the product". I managed to receive some productive feedback, one person said that using the "Pen Story technique wouldn't be that effective when applying Lucozade because it wouldn't make any sense to my target audience.
Focus group questions
Videos
· 2013 Lucozade advert
· Older Lucozade
· Stop
motion camera advert
Key points
1.
What
do you think of the advert
2.
Does
the new advert it portray an accurate representation of Lucozade
3.
What
do you think of the older advert in comparison to the newer one
4.
Do you think the older advert gives an
accurate representation of the drink
5.
After
seeing both adverts which advert gives a more accurate representation of the
drink nowadays
6.
Have
these adverts changed your opinion of the product
7.
What
do you think of the stop motion did you enjoy it
8.
Do you think it’s a good use of stop motion
9.
If so
how could you apply this to Lucozade
10.
Would
you buy the product in the stop motion advert
Secondary research
Lucozade questionnaire
1. How old are you
12-16
17-21
21-25
26-30
31-35
36 +
2. Do you drink Lucozade a lot ?
A lot
Sometimes
Rarely
Never
3. Where do you drink Lucozade?
The Gym
When running
At school\work
I don’t drink Lucozade
Other
4. What gender do you associate Lucozade with ?
Male
Female
5. What do you associate Lucozade with?
Sport
Energy
Health
Quenching thirst
Other
6. Which of these words would you associate with Lucozade with?
Confidence
Athleticism
Energy
Success
Leadership
Other
7. Are the adverts an accurate representation of the product?
Yes
No
8. Are the different flavours important to you ?
Yes
No
9. If yes which one is your favourite?
§ Orange
§ Cherry
§ Colonnade (Limited Edition) (2013)
§ Tropical
§ Caribbean Crush (Tropical fruit & Coconut)
· Pink Lemonade Blackcurrant
· Citrus Clear
· Black Edition Cola
· Lemon
· Apple
· Mixed Berries
· Other What I achieved because of this
By conducting this research I realised that most of these answers were quite similar in term's of peoples responses. This made my research easy to analyse since people answered male when I asked which sex used the product more. From both my results and primary and secondary research I determined that Lucozade is mainly associated with exercise rather than just another energy drink like Red bull. After examining later adverts I realised that men had more of a part in the advertising than the women. If you look at the more recent adverts women hardly seem to make any sort of appearance . I then concluded from my questionnaire and research that Lucozade is more male dominated. One other common answer was people using Lucozade at the gym which supported my theory when suggesting that it was an exercise drink the latest advert proves this as it's all based around the stamina of a select amount of athletes this proved my original assumption. To conclude people agree with me that Lucozade is a male dominant drink for exercise as shown by my results. This has made creating ideas for my stop motion animation advert easier as it will have to appeal to a specific target audience which will be for younger people who have the desire to exercise and keep fit.
Wednesday, 23 October 2013
Extra research
Ideas for advert
I've decided that using photograph as I feel it is the most effective way to express my product using a different range of photo's I will create the illusion that the photo's are moving using stop motion animation. My idea is simple their is a young guy running in a race when suddenly he hits the physical wall. How does he overcome this by drinking Lucozade the young guy takes a sip and the photographs speed up causing the young guy to perform better and eventually win the race.
Why did I choose this
I decided to choose this particular technique because I thought it was the most effective way to illustrate my example and also I found photographs to be the most interesting. If pulled of correctly this could be quite successful in explaining my point and I also believe that photographs are the most interesting use of stop motion animation and photographs have the biggest impact when recreating this.
Examples
The Pen Story
Stop motion animation with a printer
Amazone Kindle advert
I've decided that using photograph as I feel it is the most effective way to express my product using a different range of photo's I will create the illusion that the photo's are moving using stop motion animation. My idea is simple their is a young guy running in a race when suddenly he hits the physical wall. How does he overcome this by drinking Lucozade the young guy takes a sip and the photographs speed up causing the young guy to perform better and eventually win the race.
Why did I choose this
I decided to choose this particular technique because I thought it was the most effective way to illustrate my example and also I found photographs to be the most interesting. If pulled of correctly this could be quite successful in explaining my point and I also believe that photographs are the most interesting use of stop motion animation and photographs have the biggest impact when recreating this.
Examples
The Pen Story
Monday, 21 October 2013
The principals of animation
The principal of animation was first created by Ollie Johnson and Frank Thomas a pair of Disney animators who wrote the book The twelve basic principals of animation. I will be exploring and referencing each different principal this book manages to explain in great detail. These principals include Arcs, Squash and Stretch, Anticipation, Staging and many more in slightly more context.
Squash and Stretch
Squash and Stretch explores how objects move act and effect the physics which the object possesses for example the weight and flexibility play a key part in the way Squash and Stretch behaves. This can be applied to the simplest acts of movement for example bouncing a ball.
Anticipation
Anticipation describes body movement for example when a footballer kicks a ball he has to bend his knee in order to do this just as a gymnast has to bend her arm's and legs to jump properly. This can also apply when a character turn's their head in a scene when they sense someone else might appear in the scene the best example of this is the classic cartoon series Looney Toones.
Squash and Stretch
Squash and Stretch explores how objects move act and effect the physics which the object possesses for example the weight and flexibility play a key part in the way Squash and Stretch behaves. This can be applied to the simplest acts of movement for example bouncing a ball.
animdesk.com
Anticipation
Anticipation describes body movement for example when a footballer kicks a ball he has to bend his knee in order to do this just as a gymnast has to bend her arm's and legs to jump properly. This can also apply when a character turn's their head in a scene when they sense someone else might appear in the scene the best example of this is the classic cartoon series Looney Toones.
The Principal's of animation
Definition
The persistance of vision rehears to seeing an image for a brief second and creates the illusion that the object is actually moving. Using timed shot's and combining them together this creates a sense that the objects are usually created into a short film. http://www.slashfilm.com/geekbomb-a-brief-history-of-stop-motion-animation/ I've used this to demonstrate my point. Another great example is Wallace and Gromit there film's are created by shot by shot movements to make the character's move sequence by sequence moving them ever so slightly. Animation can be expressed in many different form's, pixilation for example is another key motive used in animation. Pixilation is used when people move to create a sequence of action's used by frame by frame capture. This would cause the people or object's to move in a video. Essentially they are countless way's to explain this, drawing painting's etc.. To sum it up animation computer or not animation can be expressed in loads of different form's that are countless
The persistance of vision rehears to seeing an image for a brief second and creates the illusion that the object is actually moving. Using timed shot's and combining them together this creates a sense that the objects are usually created into a short film. http://www.slashfilm.com/geekbomb-a-brief-history-of-stop-motion-animation/ I've used this to demonstrate my point. Another great example is Wallace and Gromit there film's are created by shot by shot movements to make the character's move sequence by sequence moving them ever so slightly. Animation can be expressed in many different form's, pixilation for example is another key motive used in animation. Pixilation is used when people move to create a sequence of action's used by frame by frame capture. This would cause the people or object's to move in a video. Essentially they are countless way's to explain this, drawing painting's etc.. To sum it up animation computer or not animation can be expressed in loads of different form's that are countless
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