Powerpoint pitch

Powerpoint pitch   


For this unit I had to present and pitch a powerpoint based on the research I had carried out and why I did it. The whole purpose of this exercise was to persuade my group that they should do my animation. I explained why I wanted to do it through video's and images. I should have probably added more to the slides instead of just talking as I mumbled and stuttered a lot. The purpose of this pitch was to show that I could communicate my ideas effectively. I also needed to make sure that it would be feasible and realistic by feeding back to my class and although it didn't get chosen it helped benefit me in the production of the Skittles advert.

 

 

Advert research feedback

Research feedback 

1. Did the persona of skittles come across in the advert?

2. When creating the advert we used a specific animation technique how well did it come across in the advert? 

Q3: How well did we create the world of Skittles, did we create the world of Skittles effectively 

4. Did the music accompany the advert effectively did it fit the mood? 

5. Has watching this advert changed your perception of Skittles as a product? 

6. Were there any noticeable errors? 

7. If you answered yes please specify why and what were they? 

8. Do you think the style was creative and did you enjoy it ? 

9. If you could direct this advert what would you do differently please specify? 

10. What could we do to it to improve it? 

Analysis 

Whilst creating and designing our  advert I found that overall most of it was very productive. Although the production went well we did encounter a few problems. One of the main big complaints was about the size of the cloth we used during filming to create the sky. Whilst asking my peer group for criticism most people said the cloth size was too small, causing a large amount of the room we used to be exposed which made it look less profesional. However we as a group agreed that if we were to do the advert again we would have placed the cloth up against a wall as aposed to placing it on the floor. 

 Another piece of criticism we got back from our peer group was that we should have used Skittles throughout the entire advert as it would have created a more believable Skittles wonderland for our audience.   If we were to do to do it again we would include more Skittles in the advert to make it more colourful in order to make it more enjoyable advert . 

When we asked our audience if we had captured the world of Skittles effectively most of the group said that it was effective this was a very positive response for us. One thing that people said whilst watching the advert didn't effect the way they thought about Skittles which made our advert quite simular to previous adverts. By receiving this information we concluded that the advert needed to be more unique and that we would try to do this by making a more surreal wonderland for the audience whilst keeping to the persona of Skittles whilst still making it enjoyable.  

One of the members of our group interviewed a small group of girls since they were the target audience for our product. They were asked simple questions like how did it make you feel. The purpose of this was to make sure that we got responses from the correct age group, and that they understood the advert clearly and that they enjoyed it as well. This was useful to us as it gave us helpful information on what we needed to improve on.  

Interview of the 6 year old: 

What did you like about the advert? I liked the boy ad the background of sky.

How did the advert make you feel? It made me feel happy

What didn't you like about the advert? Nothing

Tell me about the advert The boy walked up ad sat on a bench ad got skittles from his pocket which he started eating. He lay on a towel with stuff moving around. Then there was a blanket over him and it finished.

Interview of the 4 year old:

What did you like about the advert? I liked the end bit where the boy said something.

How did he advert make you feel? Good

What didn't you like about the advert? I didn't like it when he ate something.

Tell me about the advert The boy ate something ad then he's in bed he lies down and shuts his eyes then opens it. 


To conclude I feel as a group we got some very positive feedback and I'm personally very happy with how its turned out. The audience feedback has helped me adknowledge what we could have done differently. The main complaint being that the fabric wasn't big enough and that we needed to implement Skittles into the advert.    

Pre- production-

The BCAP Code                                                                 James Freeman

 

The BCAP Code is the British code of advertising and it is enforced by the advertising standards authority. Their job is to decide and evaluate what should be allowed to be advertised on television according to some very strict guidelines and I will be applying these guidelines to the advert I am producing. My advert is targeted towards children as it is an advert for the popular sweet Skittles so I’ve had to stick to the rules accordingly. The BCAP code states that the rules that must be followed if directing ads at children or featuring them. Includes rules about unsafe practices and unfair pressure; pester power and sales promotions for children. So between me and my group we’ve have treaded very carefully when creating our advert. The BCAP code has also stated rules about food, since Skittles is considered a sweet we had to follow the rule according. The code states that rules relating to health and nutrition claims in foodstuffs; claims for vitamins and minerals; infant and follow on formula and food and soft drink advertising to children. Because of this we had to be careful when creating our advert we needed to ensure that not only that we made the advert convicting and interesting but that we stuck to this rule accordingly. One other rule I felt was important to include was the idea of health and weight, Skittles is a sweet and too much of it could cause young people to become overweight and unhealthily as such I feel it is a good rule to include. It states that rules for ads for weight control, slimming foodstuffs and aids, including exercise; diets, clinics and medicines. As a group I thought we should take this into account when producing are advert which is why we have made the advert fast paced and hyper active. For more information on the BCAP code please follow the link bellow. 

http://www.cap.org.uk/Advertising-Codes/Broadcast-HTML.aspx   The BCAP Code    

 

 

Risk assessment

 

                    

 

 

Location Recce

 

 

Express JF

 

 

 

Location Recce and Survey

 

Location name:  Esher College

 

Date:  27.11.13

 

Survey time:  14:33

 

Address:  Weston Green Rd, Thames Ditton, Surrey KT7 0JB

 

Contact:  020 8398 0291

 

 

 

Layout: Open space

                                 

                             

 

 

Interior 

Available power: Plugs sockets around the room

Natural light:  Windows- open roof

Doors & windows:  A

 

Logistics

 

Transport:  N/A

Permits:  N/A

Facilities:  Toilets, Kitchen

 

Exterior 

Weather: N/A

Light: N/A 

 

Sound: 

 

Notes:

 

 

 

Shoot Location Inspection Checklist

 

Room dimensions                                                                                                                                                                

 

Color and surface of walls      

White                                                                                                                                          

 

Type of ceiling and floor coverings                                                                                                                                     

                                                                                                                                                                                                  

Windows (number of, size, direction, coverings)                                                                                                               

                                                                                                                                                                                                          

Interior noise (AC, appliances, intercom, fluorescent lights, office machines)   

1 P.C.                                                                                       

1 Projector                                                                                                                                                                                                 

 

Exterior noise (traffic, airplanes, construction, power and ancillary machinery, farm equipment, fire/police nearby)

Noise from people walking past the room down the corridor

                                                                                                                                                                                                   

Contact person (both maintenance and/or security with phone)                                                                                        

N/A

 

Have you obtained a signed Agreement for use of site? 

N/A

 

Did you inform the managers/owners of the location as to what  to expect?   

Yes

 

Have the managers/owners advised the site is free of any  hazards?

Yes

 

Does the basic building structure appear sound?

Yes

 

If the location is an operational facility are there emergency procedures available on site?

Yes

 

Have arrangements been made for the supervision of any children  who will be on the site for your production?

N/A

 

Is the site free of hazards which may lead to slips, trips, falls?

Yes

 

Have any danger areas been clearly marked and/or taped?

N/A

 

Are exits, corridors, and stairways well lit? (If not, take a back-up  supply of torches)

Yes

 

Are fire and emergency exits clearly marked and unobstructed?

Yes

 

Are there appropriate means of emergency egress and communications such as lights, fire exits, operational telephone  lines and signs?

Yes  

 

Are the access and egress points suitable for  carrying/transporting the film equipment/gear?

Yes

 

 

Are guard rails or hand railings in place on raised platforms or  potentially unstable areas (eg cliff edges, stair cases, etc) ?

N/A

 

Is the surface stable enough for mounting the camera support?

Yes

 

Have flats/props been checked to ensure they are stable and safe for crew and cast?

Yes

 

Is there an adequate heating system for the building?

Yes

 

Are you working in a location that has domestic electricity supply of 240 volts?

Yes

 

Is there enough electrical output for the demand needed?

Yes

 

Are fire extinguishers and/or other fire safety equipment required/available  and in working condition?

Yes

 

Is fire fighting equipment accessible and noted on the call sheet?

Yes

 

Has the issue of smoking of cigarettes by cast and crew been addressed? (Where can they smoke? Is there provision  for extinguishing and cleaning up butts? 

N/A

 

Have the daily call sheets identified the emergency procedures  for each location?

Yes

 

Are there hygienic and functional toilets and handwashing  facilities nearby?

Yes

 

Is there clean, drinkable water on site and enough running water for requirements?

Yes

 

Have you checked the location for lighting at the correct time of day to match the shoot?

 

What time of day do you loose light?

N/A

 

Has a system for security of equipment/belongings from theft been identified?

No

 

Is there a hospital within 20 minutes travel time?

Yes

 

Is there a First Aid Kit available and someone responsible for it?

Yes

 

 

Does traffic control need to be arranged?

No

 

Can pedestrians safely move around the area?

Yes

 

Has the volume and weight of the equipment to be transported been evaluated?

No

 

Will you have enough people/equipment to transport the  equipment  to the location?  

Yes

 

Do you have sufficient light for cast and crew to work in?

Yes

 

Has protection against predicted rain or strong winds been provided or planned for?

N/A

 

Have you provision for disposal/recycling of waste generated while  on location?

Yes

 

Will there be any detrimental impact on the environment by the cast, crew and the use of vehicles and equipment? 

No

Budget